Facebook-f Instagram Youtube Linkedin Envelope Whatsapp Shopping-cart

Privacy Policy

WILDLIFE DREAMS

PRIVACY POLICY

Last updated: 1st October 2026
Effective from: 1st October 2026

Wildlife Dreams respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Wildlife Dreams collects, uses, stores and protects personal information when you visit our website, make an enquiry, make a booking, participate in a Wildlife Dreams expedition, photographic tour, safari, wildlife experience or other event, or otherwise communicate with us.

We only collect and use personal information where we have a lawful and legitimate reason to do so, and we aim to collect only the information reasonably necessary for the purpose for which it is required.

  1. WHO WE ARE

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, the data controller responsible for your personal information is:

Wildlife Dreams
Wildlife Dreams
46 Rownhams Lane, North Baddesley, Hampshire, SO52 9HQ
info@wildlife-dreams.com
+372 5461 5757
www.wildlife -dreams.com

Wildlife Dreams is a sole trader established in the United Kingdom.

If you have any questions about how we use your personal information, please contact us using the details above.

  1. WHAT PERSONAL INFORMATION WE COLLECT

Depending on the nature of your enquiry, booking or participation, we may collect some or all of the following:

Contact and identification information

  • Full name
  • Title
  • Postal address
  • Email address
  • Telephone/mobile number
  • Date of birth or age where relevant to a booking or activity
  • Emergency contact details
  • Nationality where required for travel arrangements
  • Passport information where required by a supplier, accommodation provider, government authority or travel requirement

Booking and travel information

We may collect information relating to:

  • Your booking and travel dates
  • Destination and itinerary
  • Accommodation requirements
  • Room requirements
  • Transport arrangements
  • Internal or domestic flights where applicable
  • Safari or wildlife activities
  • Dietary requirements
  • Accessibility requirements
  • Special requests
  • Travel companions and group arrangements
  • Previous correspondence relating to your booking

Health, medical and accessibility information

Where necessary to provide a safe and appropriate travel or wildlife experience, we may ask for information concerning:

  • Medical conditions relevant to participation
  • Medication or medical requirements
  • Allergies
  • Mobility or accessibility requirements
  • Dietary requirements where these relate to allergies or medical conditions
  • Emergency medical information

We will only request health or other special-category information where it is reasonably necessary and will handle it with additional care and appropriate legal safeguards.

You should not provide medical information that is not relevant to your participation or safety.

Payment information

Payments may be processed through third-party booking and payment providers, including WeTravel and/or its payment service providers.

Wildlife Dreams does not ordinarily need to receive or store your full debit or credit card number.

Where payment information is processed by a third-party payment provider, that provider may process your information in accordance with its own privacy policy and terms.

Correspondence and communications

We may retain:

  • Emails
  • Messages
  • Booking enquiries
  • Telephone notes
  • Feedback
  • Complaints
  • Information you provide through enquiry or booking forms

Photographs and video

During Wildlife Dreams trips and activities, photographs or video may be taken by Wildlife Dreams, professional photographers, guides or other participants.

Where an identifiable individual appears in photographs or video, Wildlife Dreams will take appropriate steps concerning the use of that material, particularly where it is intended for promotional, advertising, website or social-media purposes.

We will not use identifiable photographs of you for promotional purposes where we have agreed that your consent is required, and you have not provided that consent.

You may contact us if you have concerns about a photograph or video in which you are identifiable.

  1. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

  • Directly from you
  • When you enquire about a trip or activity
  • When you make or amend a booking
  • Through booking platforms such as WeTravel
  • Through forms completed by you
  • By email, telephone or other communications
  • From a person making a booking on your behalf
  • From other members of your travelling group where appropriate
  • From accommodation providers, guides, safari operators or other suppliers where necessary to administer your booking
  • From publicly available sources where reasonably necessary for legitimate business purposes

If another person makes a booking on your behalf, that person should ensure that they have appropriate authority to provide information relating to other members of the group.

  1. WHY WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

Manage enquiries and bookings

  • Respond to enquiries
  • Create and administer bookings
  • Confirm payments
  • Issue booking information
  • Communicate changes to itineraries
  • Arrange accommodation and activities
  • Coordinate transfers and other travel arrangements
  • Communicate with suppliers and local operators
  • Provide customer support

Provide a safe service

We may use relevant information to:

  • Assess reasonable health, mobility or accessibility requirements
  • Communicate relevant safety information
  • Contact your emergency contact where necessary
  • Respond to an emergency
  • Assist you during an incident
  • Pass necessary information to medical, emergency or rescue services where appropriate

Meet legal and regulatory obligations

We may process information where necessary to:

  • Comply with applicable laws
  • Comply with accounting and tax requirements
  • Meet legal or regulatory obligations
  • Respond to lawful requests from authorities
  • Establish, exercise or defend legal claims
  • Maintain appropriate business records

Improve our services

We may use booking information, correspondence and feedback to:

  • Improve our trips and experiences
  • Evaluate suppliers
  • Improve customer service
  • Understand customer requirements
  • Investigate complaints or incidents
  • Develop future wildlife experiences

Marketing

Where permitted by law, we may send information about Wildlife Dreams trips, wildlife experiences, photographic opportunities, special offers or other services.

Where consent is required, we will ask for your consent.

You can withdraw consent or opt out of marketing communications at any time.

You will always have a simple way to stop receiving marketing communications from us.

  1. OUR LAWFUL BASES FOR PROCESSING

We will only process your personal information where we have a lawful basis to do so.

Depending on the circumstances, this may include:

Performance of a contract

We may need to use your information to enter into or perform a contract with you, including administering your booking and providing the services you have purchased.

Legal obligation

We may process information where necessary to comply with a legal obligation.

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Examples may include:

  • Administering and improving our business
  • Preventing fraud
  • Maintaining appropriate business records
  • Managing complaints
  • Protecting our business and customers
  • Establishing or defending legal claims

Consent

Where appropriate, we may ask for your consent.

Where we rely on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect processing that took place before consent was withdrawn.

  1. HEALTH AND OTHER SENSITIVE INFORMATION

Some information, including information about health, medical conditions, allergies or certain accessibility requirements, may constitute “special category data” under data protection law.

We will only collect and process such information where there is a lawful basis and an appropriate additional condition for doing so.

Where appropriate, we will ask you to provide explicit consent.

We will only request information that is reasonably necessary for the relevant purpose.

You are not required to provide unnecessary medical or sensitive information.

However, if you choose not to provide information that is reasonably necessary to assess whether a particular activity can be undertaken safely, Wildlife Dreams may be unable to provide that activity or may need to modify the arrangements.

  1. WHO WE MAY SHARE YOUR INFORMATION WITH

We will only share personal information where reasonably necessary for the purposes described in this Privacy Policy and will seek to limit the information shared to what is necessary.

Depending on your booking, this may include:

  • WeTravel and relevant payment service providers
  • Accommodation providers
  • Hotels and lodges
  • Safari operators
  • Wildlife guides
  • Tour operators
  • Ground-transfer providers
  • Domestic or regional transport providers
  • Activity providers
  • National park or conservation authorities where required
  • Visa or travel-document service providers where applicable
  • Insurance providers where you ask us to assist with a claim or where necessary to administer a service
  • Professional advisers such as accountants, insurers or lawyers
  • IT, email, website-hosting and communications providers
  • Emergency, medical, rescue or security services where necessary
  • Government authorities where required by law

We do not sell your personal information to third parties.

We do not permit suppliers to use your personal information for their own unrelated marketing purposes unless you have separately agreed to this with them, or it is otherwise lawful.

  1. WE TRAVEL AND PAYMENT INFORMATION

Wildlife Dreams may use WeTravel to facilitate bookings and payments.

WeTravel may process information necessary to provide its booking and payment services, and payment transactions may also involve third-party payment processors.

Wildlife Dreams does not ordinarily receive or store your complete payment-card details.

Information necessary to administer your booking may be shared between Wildlife Dreams, WeTravel and relevant suppliers.

Use of WeTravel does not change your rights under applicable data protection law.

You should also review the privacy information provided by WeTravel and any relevant payment provider where appropriate.

  1. INTERNATIONAL TRAVEL AND INTERNATIONAL TRANSFERS

Wildlife Dreams arranges and provides wildlife and travel experiences in countries outside the United Kingdom.

As a result, it may sometimes be necessary to provide relevant personal information to suppliers, accommodation providers, guides, transport operators, government authorities or other organisations located outside the UK.

This may include countries in Africa and other international destinations.

International transfers of personal information are subject to applicable UK data protection requirements.

Where required, Wildlife Dreams will ensure that appropriate safeguards or another lawful mechanism is used for the transfer.

We will take reasonable steps to ensure that organisations receiving your personal information provide appropriate protection for it.

You acknowledge that international travel may require certain information to be provided to overseas suppliers, authorities or service providers in order for your booking or travel arrangements to be provided.

We will seek to minimise the information transferred and provide only information reasonably necessary for the relevant purpose.

  1. PASSPORT AND TRAVEL DOCUMENT INFORMATION

Where passport or other travel-document information is required to arrange or administer your trip, we may collect and provide relevant information to the appropriate supplier or authority.

We will not request passport information unless we reasonably believe it is necessary.

Where possible, we will avoid retaining copies of complete passports once the information is no longer required.

Passport information that is no longer necessary will be securely deleted or destroyed, subject to any legal, regulatory, insurance or dispute-related requirement to retain it.

  1. EMERGENCY INFORMATION

Wildlife Dreams operates in environments where emergency assistance may occasionally be required.

If an emergency occurs, we may share relevant personal information with:

  • Emergency services
  • Medical professionals
  • Hospitals
  • Rescue organisations
  • Insurers
  • Local authorities
  • Wildlife or park authorities
  • Your nominated emergency contact
  • Relevant travel or accommodation providers

We will share only information reasonably necessary to deal with the emergency or protect your health, safety or welfare, subject to applicable law.

  1. INFORMATION SECURITY

Wildlife Dreams takes reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Unauthorised disclosure
  • Accidental loss
  • Destruction
  • Alteration
  • Misuse

Access to personal information will be limited to people who reasonably need it for legitimate business purposes.

Where third-party service providers process personal information on our behalf, we will seek appropriate contractual and security protections.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

You should therefore take reasonable precautions when sending personal information to us electronically.

  1. HOW LONG WE KEEP YOUR INFORMATION

We will not keep personal information for longer than is reasonably necessary for the purpose for which it was collected.

Different information may be retained for different periods.

For example:

Type of information

General retention approach

Enquiries that do not result in a booking

Normally deleted when no longer reasonably required

Booking information

Retained for as long as reasonably necessary to administer the booking and deal with legal, accounting or contractual requirements

Financial and accounting records

Retained for the period required by applicable law

Passport information

Deleted when no longer reasonably necessary, subject to legal or dispute requirements

Health/accessibility information

Deleted when no longer reasonably necessary for the relevant purpose, subject to legal requirements

Complaints and incident records

Retained for as long as reasonably necessary to investigate, resolve and defend potential claims

Marketing preferences

Retained while relevant to your marketing preferences and as necessary to demonstrate compliance

Consent records

Retained for as long as reasonably necessary to demonstrate how and when consent was obtained

We may retain limited information for longer where necessary to comply with a legal obligation, establish or defend legal claims, deal with an insurance matter or protect Wildlife Dreams’ legitimate interests.

When information is no longer required, we will securely delete, destroy or anonymise it.

  1. YOUR DATA PROTECTION RIGHTS

Subject to applicable law, you may have the right to:

  • Ask for access to personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete personal information in certain circumstances
  • Ask us to restrict processing in certain circumstances
  • Object to certain processing
  • Ask for your information to be provided to you in a portable format where the right applies
  • Withdraw consent where processing is based on consent
  • Object to direct marketing
  • Lodge a complaint with the Information Commissioner’s Office

Some rights are subject to legal conditions and exceptions.

For example, we may be permitted or required to retain certain information even where you request deletion.

  1. HOW TO EXERCISE YOUR RIGHTS

To exercise any of your rights, please contact:

Wildlife Dreams
info@wildlife-dreams.com
46 Rownhams Lane, North Baddesley, Hampshire, SO52 9HQ

Please provide sufficient information to allow us to identify you and understand your request.

We may need to verify your identity before providing personal information or making changes to your records.

We will respond within the period required by applicable data protection law.

  1. MARKETING COMMUNICATIONS

You can choose whether you receive marketing communications from Wildlife Dreams.

You can unsubscribe from marketing emails by using the unsubscribe facility included in the relevant communication or by contacting us directly.

We will not make continued marketing a condition of purchasing a Wildlife Dreams service.

Where we rely on consent for electronic marketing, you can withdraw that consent at any time.

  1. COOKIES AND WEBSITE TECHNOLOGIES

Our website may use cookies and similar technologies.

Some cookies may be necessary for the website to function.

Other cookies, such as analytics or advertising cookies, may require your consent depending on their purpose and applicable law.

Further information about the cookies we use, their purposes and how you can manage them will be provided in our Cookie Policy.

  1. CHILDREN’S INFORMATION

Wildlife Dreams services are primarily intended for adults unless a particular event expressly permits children to participate.

Where we knowingly collect information about a child, we will take appropriate care in handling that information and will comply with applicable legal requirements.

A parent or legal guardian may contact us regarding information relating to a child where they have the appropriate legal authority to do so.

  1. THIRD-PARTY WEBSITES

Our website, emails or other communications may contain links to third-party websites.

Those websites operate independently of Wildlife Dreams and have their own privacy policies.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing it with personal information.

  1. SUPPLIERS AND THIRD PARTIES

Wildlife Dreams works with independent suppliers and operators, including accommodation providers, guides, safari operators, transport providers and other travel and wildlife specialists.

We may need to provide these organisations with information necessary to fulfil your booking.

We will seek to ensure that information shared with suppliers is appropriate and limited to what is reasonably necessary.

Once information has been lawfully provided to an independent supplier, that supplier may also have its own legal responsibilities and privacy policy.

  1. DATA BREACHES

Wildlife Dreams maintains procedures for dealing with suspected personal-data breaches.

If a personal-data breach occurs, we will assess the nature and seriousness of the incident and take appropriate steps to contain, investigate and remedy it.

Where legally required, we will notify the Information Commissioner’s Office and/or affected individuals within the applicable timescales.

  1. COMPLAINTS ABOUT PRIVACY

If you have concerns about how Wildlife Dreams has handled your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Website:https://ico.org.uk

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

  • Our services
  • Our suppliers
  • Technology
  • Data-protection law
  • Regulatory requirements
  • The way we process personal information

The latest version will be published on our website with the date of the most recent update.

Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to your attention where required.

  1. CONTACT US

If you have any questions about this Privacy Policy or how Wildlife Dreams handles personal information, please contact:

Wildlife Dreams
Wildlife Dreams
46 Rownhams Lane, North Baddesley, Hampshire, SO52 9HQ

info@wildlife-dreams.com
+372 5461 5757
www.wildlife-dreams.com

Privacy contact: Phillip Gould or Elaine Macaulay

End of Privacy Policy